Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat.--Henry Wadsworth Longfellow
REDIRECT ALERT! (Scroll down past this mess if you're trying to read an archived post. Thanks. No, really, thanks.)
Due to my inability to control my temper and complacently accept continued silliness with not-quite-as-reliable-as-it-ought-to-be Blogger/Blogspot, your beloved Possumblog will now waddle across the Information Dirt Road and park its prehensile tail at http://possumblog.mu.nu.
This site will remain in place as a backup in case Munuvia gets hit by a bus or something, but I don't think they have as much trouble with this as some places do. ::cough::blogspot::cough:: So click here and adjust your links. I apologize for the inconvenience, but it's one of those things.
Thursday, December 18, 2003
Chrysler Cancels 'Lingerie Bowl' Sponsorship
DETROIT (Reuters) - DaimlerChrysler's Chrysler division, bowing to critics, said on Wednesday it was abandoning plans to sponsor a Super Bowl Sunday televised football game featuring underwear-clad models.Well, good. You know, I really, REALLY like girls. I will admit to occasionally lingering a bit too long at the lingerie section in the Sears catalog. But this whole thing is just dumb, and since Dodge first announced their sponsorship, I never could see how it would ever help sell more trucks.
Maybe I don't understand the buying habits of the whole Girls Gone Wild/Jackass-lovin' demographic--but I really don't think they're the ones who are keeping the Dodge Truck division afloat with their purchases.
Trucks are profitable for automakers, and they aren't cheap. The folks with the scratch to lay down on a new SRT-10 or Durango probably aren't going to be watching a bunch of dimwitted chicks in underwear pretend to play football, nor is such a spectacle going to make Mom decide she really needs to rush down to the White Hat Boys' place to plunk down some dough for a Hemi.
UPDATE: And lest you think this crap was foisted on Dodge by a grotty old coot with Hefnereque fantasies, here's an excerpt from an AdAge article from yesterday:
[...] A spokesman said Mr. Murphy approved the deal presented to him by the marketing communications director on Dodge, Julie Roehm, who oversees advertising. (Her role expands Jan. 1 with the same title to Jeep and Chrysler brands.)For the record, Ms. Roehm--product is what sells.
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