[...] Fed up with the anti-Kmart commentary filling Web sites and newspapers, the discount chain store operator struggling to emerge from Chapter 11 bankruptcy has set up a new Web site -- for good news only.

Kmartforever.com, billed as a "gathering place for all those interested in supporting Kmart," launched with little fanfare in late August and so far boasts 300 subscribers and 7,000 visitors.

Subscribers can post uplifting or just plain unusual messages -- although they are filtered for profanity or mean-spiritedness, Kmart spokesman Dave Karraker said.

So far, 24 messages have been posted. That's a far cry from the 7,171 comments posted, as of Monday, on an independent site dedicated to disparaging the retailer.

"There are a lot of bashers out there," Karraker said, referring to the proliferation of anti-Kmart Web postings. "We're quite frank with the idea that this is a positive site. This is for people who truly want to see the company succeed." [...]